This collection is a small sample of blog posts that I’ve written recently and in past content marketing roles. Please see my portfolio or contact me for additional content.
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Roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more.
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Where we left off, the foundations of building a B2B brand strategy had been laid. Now we’ll dig into how to that groundwork will help bring your brand to life.
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Building a brand strategy marks the beginning of an exciting phase for your brand’s growth. However, branding is often oversimplified as logo creation, a catchy tagline, and a style guide. In reality, developing a brand strategy extends far beyond aesthetics; it requires time, research, and collaboration.
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As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted…
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One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their peers. While this has certainly suffered in recent times due to the absence of in-person events, there’s no reason why you can’t still encourage or facilitate opportunities…
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City Guide of Chicago created for event marketers and planners for the 2018 conference season.
Marcela Ricci 