Category: event marketing
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3 Ways to Drive Loyal Repeat Event Sponsors
Roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more.
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Event Intelligence for Virtual, In-Person and Hybrid Events
As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events)…
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Promoting Engagement with an Event Mobile App
One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their peers. While this has certainly suffered in recent times due to the absence of in-person events, there’s no reason why you can’t…
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City Guide: Chicago
City Guide of Chicago created for event marketers and planners for the 2018 conference season.
Marcela Ricci 