Category: Marketing
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3 Ways to Drive Loyal Repeat Event Sponsors
Roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more.
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5 Steps to Building Your B2B Brand Strategy: Part Two
Where we left off, the foundations of building a B2B brand strategy had been laid. Now we’ll dig into how to that groundwork will help bring your brand to life.
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5 Steps to Building Your B2B Brand Strategy: Part One
Building a brand strategy marks the beginning of an exciting phase for your brand’s growth. However, branding is often oversimplified as logo creation, a catchy tagline, and a style guide. In reality, developing a brand strategy extends far beyond aesthetics; it requires time, research, and collaboration.
Marcela Ricci 